Reason #99 to Never Enter the Grocery Store Without Your Grocery List

The grocery store. Fraught with pitfalls. Even if you eschew the inner aisles and their processed pseudofoods in favor of the whole foods found around the outside of the store, you must still contend with the bakery and its temptations.

This is why all the experts advise us to come with shopping list in hand. Stick to the list! No inpulse purchases. It’s good advice, but the list serves another purpose as well. It turns out that we’re more likely to make emotional, impulsive choices when our rational brains are busy… [Read More]